You lift. It still doesn't show. One session to find out why.

A real 60-minute session at SportCity Amsterdam — your level, your plan. It's also how I decide who I take on. Not everyone walks out with an offer to train.

Taking on a first founding cohort of 10.

who is this for

For people who want real coaching, not random workouts.

For Amsterdam professionals who are tired of pretending the gym is "going well."

Three steps. No 45-minute "discovery calls." No funnel.

01. Apply in 60 seconds

Short form. No card. No “let me check my calendar.” If you can’t spend 60 seconds, you won’t last 12 weeks anyway.

02. 20-minute call — I decide if you're in

I’m taking 10 founding clients, not 100. We talk, I check the fit, and if you’re one of the 10, we lock your first session before you hang up.

03. Train free — then decide

Your first 1-on-1 session is on me. By the end of it, you’ll know if I’m your last coach or just another one. No pitch at the door.

The 4-Pillar Approach

My coaching focuses on four essential areas that work together as one system.

Structured Strength Training

You follow a progressive, personalized training program designed around your level and goals.

Strategic Nutrition

You receive practical nutrition guidance that supports your performance and fits your lifestyle.

Recovery Support

We focus on sleep, stress management, mobility, and recovery so your body can adapt and improve.

Measurable Progress

Your strength, body composition, and performance are tracked consistently to ensure steady progress.

COACHING PROGRAMS

10 FOUNDING SPOTS

Kickstart Program

1 session per week · 4 weeks to find out if this is for you

4 Sessions·4 Weeks·€149 Total Four weeks, without committing to twelve. One coached session a week, a written plan for the days you train alone, and me in your WhatsApp. Founding rate — 10 spots only, while I build my portfolio. After that this price is gone. Pay €75 to start, €75 at week 2.

Starter Program

1 session per week · 12 weeks of structured coaching

12 Sessions·12 Weeks·€660 Total A calm, focused start. One coached session a week, a written plan for the days you train alone, and gentle structure to build the habit. Ideal if you're easing in and want to learn the basics properly — at your own pace, no pressure. Billed once. Cancel anytime after week 4 — no questions.

★ MOST CHOSEN

12-Week Transformation

2 sessions per week · The full transformation system

24 Sessions·12 Weeks·€1,200 Total Twelve weeks that change how you feel in your body. Two sessions a week with me, a written plan for your solo days, weekly check-ins, and a coach who actually notices when you skip. Built for beginners who want to do it properly — once, the right way. Pay once or split into 3 monthly payments. Cancel anytime after week 4 — no questions.

2× per week 1-on-1 training at SportCity
Personalized strength program + form video reviews
Nutrition plan + meal templates you can actually follow
Weekly check-ins
Full progress tracking: strength, body comp, photos
Daily accountability — I notice when you skip
Priority WhatsApp support — same-day replies

6-Month Elite

2 sessions per week · Six months, fully guided

48 Sessions·24 Weeks·€2,160 Total Six months to build a body — and habits — that actually last. Two sessions a week with me, your nutrition handled for you and adjusted as we go, and the kind of accountability that won't let you drift. The complete system, start to finish, for people who want the result to hold long after the program ends. Pay once or split into 6 monthly payments. Cancel anytime after week 4 — no questions.

2× per week 1-on-1 training at SportCity
Fully personalized strength program + form video reviews
Done-for-you nutrition, adjusted every two weeks
Body composition tracking (InBody) every 4 weeks
Priority scheduling + direct WhatsApp access to me
Weekly check-ins and real habit accountability
A maintenance plan so the results hold after we finish

about yassine

I’m Yassine — NASM-certified and completing my EuropeActive Level 4, coaching out of SportCity Amsterdam. I work with professionals who’ve outgrown winging it.

Most of my clients walk in with the same story: years in the gym, decent income, a calendar that doesn’t bend, and a body that doesn’t reflect the effort. That’s not a motivation problem. That’s a programming problem, a recovery problem, and a “nobody’s actually watching” problem. I fix all three.

No drill-sergeant act. No motivational quotes. No “you got this” when you clearly don’t. Just a plan that works for your week, a coach who tells you the truth, and numbers that move every month — or we change something until they do.

A plan, not a vibe — every session, every meal target, every recovery week written down before you walk in.
Accountability that actually bites — I notice when you skip, and I'll say so. That's what you're paying for.
Progress in numbers, not feelings — strength, body comp, sleep, photos. If it didn't move, we didn't work.

FAQ

Here are answers to some common questions about the coaching.

Is the free session really free? What's the catch?

Yes — genuinely free. No hidden costs, no subscription, no sales pitch at the end. You get a full 60 minutes with me, an honest read on where you actually are, and a real plan. Why offer it? Because I’d rather see how you move and how you think than judge fit from a contact form. I keep the founding cohort small and I’m selective about who I take on — the session is how I decide. If it’s a fit, I’ll tell you. If it’s not, you still walk out with a plan worth having.

Do I need gym experience before starting?

Not at all. Coaching is built around your level — whether you’re brand new to the gym or already training regularly.

Is nutrition included in the coaching?

Yes. You get practical nutrition guidance to support your training and long-term results.

How long are the coaching programs?

The main coaching program runs for 12 weeks — enough time to build real strength and see clear progress. Shorter or longer setups are also possible depending on your goals.

How do I get started?

Apply through the website and we’ll set up a free intake call first. It’s a short conversation to get to know each other, understand your goals, and see if the coaching is the right fit before anything else.

Do I need to be a member of SportCity to train with you?

No, you don’t need a membership. You can still book sessions with me at SportCity — and that includes full access to the gym, sauna, and facilities during your session.

Where do training sessions take place?

All sessions take place at SportCity in Amsterdam.

What should I bring or wear to the free session?

Just normal training gear and a water bottle — that’s it. Bring a towel and shoes if you like, but everything else (the gym floor, the equipment, the sauna) is covered during your session at SportCity. Come as you are and ready to move.

Who is the free session NOT a good fit for?

I’d rather be honest up front. It’s probably not the right fit if you’re looking for a quick fix, a one-off bootcamp, or someone to count reps without a plan. The founding cohort is small and I’m selective — I take on people who want structure and are ready to be consistent. If that’s not you yet, no hard feelings, and you’ll still leave the session with useful feedback.

I have an injury or haven't trained in years — is that okay?

Completely okay — that’s exactly what the session is for. I start by watching how you move and asking about any injuries or pain, so the work matches your body instead of a generic plan. Whether you’re coming back after years off or training around an old injury, we go at your level and build from there. If anything needs proper medical clearance, I’ll tell you honestly.